Make Your Mark at CES 2018

Visit us at our CES Booth #41575!

Over the past 50 years, the Consumer Electronics Show (CES) has introduced some of the world’s most important breakthrough technologies, including the VCR in 1970, compact disc in 1991, and driverless car technology in 2013. If you’re considering attending CES 2018 in Las Vegas this January, we have some great ideas to help you showcase your new product or invention in the best possible light.

1. Make your prototype look like a finished product with rub-on transfers.

When you’re announcing a new product or technology, a polished presentation is key. Adding a logo, artwork, numbers or lettering to consumer electronics or 3D printed prototypes gives your product a finished look that will impress investors or potential buyers. ColorVu creates rub-on transfers that can be applied directly to circuit boards, electronics packaging and other glass, plastic, metal surfaces in minutes, for a surprisingly low cost. We can create transfers in almost any color, including fluorescents, metallic inks, and metallic foil.

2. Increase the appeal with a beautiful product package.

Consumer electronics packaging is a competitive industry—but with a well-designed package, your product can still stand out. ColorVu’s sister company, Virtual Packaging, creates attractive, high quality electronics packaging comps and mock-ups that can act as powerful sales tools. When potential customers can touch, feel and see your product in a high quality packaging prototype, it feels more real. Our electronic prototyping process makes it possible to create professional-looking packaging fast, even in very small quantities. To learn more, visit virtualpackaging.com.

3. Try a test-run on new ideas to save time and money.

Research and development is a trial-and-error process — but it can be time-consuming and cost-prohibitive to begin full-scale production on a new product or package. R&D departments can test out new ideas quickly, easily and under budget with electronic prototyping. Both ColorVu and Virtual Packaging can be great resources for creating test runs. ColorVu makes it possible to add custom artwork to product prototypes. And when you need to test out ideas for consumer electronics packaging, Virtual Packaging can help save money by printing one, several, or even a couple hundred packaging prototypes.

4. Don’t wait to innovate.

Technology changes fast, so it’s important to act quickly on your newest and best ideas. Both ColorVu and Virtual Packaging offer quick turnaround times, with the ability to meet deadlines as short as 24 hours* from the time your order is placed. Contact us today to discuss a timeline to deliver your rub-on transfer or packaging prototypes before the 2018 Consumer Electronics Show.

*Rush fees apply

5. Come and see us at CES 2018.

ColorVu and Virtual Packaging are proud to be vendors at CES 2018, and we hope to see you at this year’s show, which takes place January 9-12, 2018, in Las Vegas, Nevada. Please stop by and visit with us on the tradeshow floor, at Booth No. 41575. We’ll be displaying several packaging prototypes, rub-on transfers for consumer electronics packaging and more—and we’ll be happy to answer any questions you may have.

Whether you’re attending the tradeshow to discover the latest and greatest in consumer electronics technology, or to wow the world with your own innovations, we hope to see you there.

Add Polish to Cosmetic Packaging with Rub on Transfers

Cosmetics enhance beauty, express creativity and add personality to an individual’s look—and cosmetic packaging can have the same effect on your product line. As with high quality cosmetics, exceptional cosmetics packaging will attract attention, highlight your best features, and showcase your distinctive sense of style. Custom rub-on transfers are a great resource to enhance cosmetic packaging design, and ensure your product stands out—even if your makeup line isn’t yet ready for mass production.

Here’s how this unique printing technique can take your cosmetics packaging and product prototypes to the next level.

1. Add custom artwork to almost any surface.

Glass. Plastic. Paper. Metal. Rub on transfers can be adhered to a wide variety of surfaces, including bottles and lids, jars, cardboard boxes, and most materials commonly used in cosmetics packaging. You can add your logo, brand name, product ingredients, custom illustrations and more, directly to the surface of your cosmetics packaging, for professional-quality results even when quantities are small. 

2. Create shelf-ready packaging at a low cost.

Commercial print runs with large quantities can be costly—but sometimes you just need a few samples for a trade show, presentation, photo shoot, or product rollout. Or, you may just want to see your graphics come to life, or test multiple design options. Rub on transfers lend a professional edge to cosmetics packaging, and are a great simulation of direct printing at the production level. They can also be created at an affordable price, whether you need just one sample or a thousand. Curious about the cost of using transfers to bring your mockups to life? Click here to get a free quote on rub on transfers for your cosmetics packaging project from Color Vu.

3. Add the “wow factor” to your cosmetic packaging with Pantone colors, metallics, foils, holographics and fluorescents.

Special effects like metallics, foils, holographics and fluorescent ink can help your brand get noticed, and convey qualities like luxury (picture your logo embossed on leather, with a regal gold foil finish) or youth (imagine hand-drawn illustrations printed in bright, fluorescent colors on Kraft packaging). Color Vu offers all of these special print techniques, and can even use most industry foils. If you can visualize it, a rub on transfer can help bring it to life. 

Of course, customers aren’t only attracted to new and different cosmetics packaging. They also choose familiar brands they know and love. New cosmetic products launched within existing lines may need to adhere to brand standards, including colors, typefaces and styles, to create the sense of consistency customers expect from their favorite brand. To ensure your cosmetic packaging is on-brand, be sure to specify the Pantone colors you wish to match when you order rub down transfers. Almost any color can be successfully reproduced.

4. Get high-quality prototypes before printing a full order.

Sometimes the only way to discover which cosmetics packaging design will catch a customer’s eye, and which one they’ll pass by, is to create a prototype and try it out. Will your logo look better printed in white on a frosted glass jar, or in bright silver foil on a black paper wrap? Rub on transfers make it easier to test out several designs and see what sticks, without blowing your marketing budget.

5. What can rub down transfers do for your cosmetics packaging?

Are you targeting a new market with a natural, organic look? Creating clean cosmetics packaging for a brand that touts scientific ingredients? Crafting a design that conveys exceptional quality and elegance? Cosmetic packaging can communicate your brand’s qualities to potential customers without saying a word. Rub down transfers can enhance cosmetics packaging dramatically, helping you create designs that command attention, and beg to be bought.

Ready to get started on your rub down transfer? Click here for a free quote.

Color Vu does Vegas

PACK EXPO is promised to be North America's largest packaging trade show of 2017, with over 2,000 packaging suppliers and innovators exhibiting their equipment, technologies and expertise. And what better place to host it than sunny Las Vegas, Nevada?! We are proud to say we will be among these ground-breaking innovators at PACK EXPO, showcasing our competencies in:

• Custom Dry Transfers
• Prototype and Mock-Up Packaging
• Package Design
• Logo Design & Branding
• Custom Die Lines
• Photography
• 3D Renders

The show will be held at the Las Vegas Convention Center from September 25th - 27th. Adam and Debbye will be representing Virtual Packaging, Color Vu, and Vital Design Group at booth #5613. Give them a visit, they'd love to see you!

For more information on the show, hours, and location please visit the Pack Expo website: www.packexpolasvegas.com

If you would like to set up a meeting in advance please reach out at 817-328-3911.

See you in Vegas!

-Color Vu

Color Vu is heading to Expo East!

One of the top 200 trade shows in the US, according to Trade Show News Network, Natural Products Expo East hosts over 28,000 of the most innovative leaders in the natural and organic products industry. This year, we are excited to showcase our capabilities in natural products branding and packaging alongside other market forerunners at the Natural Products Expo East in Baltimore.

Come see us from September 14th - 16th at the Baltimore Convention Center in Baltimore, Maryland at booth #1653. We will be discussing our capabilities in:

• Custom Rub Down Transfers
• Prototype and Mock-Up Packaging
• Package Design
• Logo Design & Branding
• Custom Die Lines
• Photography
• 3D Renders

For more information on the show, hours and location please visit the Expo East website: www.expoeast.com.

See you in Baltimore!

-Color Vu